A new study unlocks the secrets to what’s most shared on the popular social network.
Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors — including color, lightness and saturation — affect an Instagram post’s performance. The company analyzed more than 8 million images from the photo-sharing platform.
The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:
Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don’t.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today’s overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.
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